WORK: Multiplatform, Bi-lingual "211" PSA Campaign

Just as I was proud to serve as Walton Isaacson's Agency Producer for this campaign, everyone who worked on the project felt the same way. Advertising in English and Spanish ran on digital and social channels (banners, mobile & social graphics), radio, video (broadcast, streaming & online) as well as print & out-of-home (billboards, bus stops, metro stations).

To view the English broadcast advertising, click here (for :60 PSA), or here (for :30). To view the Spanish :60 version, click here, or here for the :30 version.

FROM THE UNITED WAY ABOUT THE PROJECT: In mid-July 2021, United Way Worldwide launched a 211 public service advertising campaign, aiming to connect more people in need to local available resources through 211. We know COVID-19 recovery and rebuilding will continue for some time. Many people are still struggling, and don’t know about local resources that could ease their hardships. That’s why United Way is so appreciative of the Rockefeller Foundation for underwriting the 211 PSA campaign, called “Guiding Light, ”and thankful for the work the Ad Council and Walton Isaacson have done to bring it to life.