PSA: Athletes/Sports Leagues for Mental Health

Work created with the Ad Council and Huntsman Mental Health Institute's“Love, Your Mind” campaign with 12 athletes across Pro-Sports Leagues

This was a proejct that everyone who touched it (including myself as Producer) was incredibly proud to be associated with, and they rant nationwide in time and space donated by media outlets across TV and digital media platforms. The campaign created millions of impressions acorss press, video and social content, reaching the target audience via multiple sources including the Ad Council, leagues chanels/media (see list) and the individual athletes featured. The participating sports leagues and organizations will also extend the partnership throughout 2024 and beyond by providing social media amplification, support on their owned media channels, media partnerships and more. To learn more about their ongoing commitment to this partnership and mental health, visit here LoveYourMindToday.org/Sports.

11 pro sports leagues and organizations teamed up with the national “Love, Your Mind” campaign to announce a comprehensive mental health partnership with the premiere of a series of public service advertisements (PSAs).

● Major League Baseball (MLB) 

● Major League Soccer (MLS) 

● National Association for Stock Car Auto Racing (NASCAR) 

● National Basketball Association (NBA) 

● National Football League (NFL) 

● National Hockey League (NHL) 

● National Women’s Soccer League (NWSL) 

● Professional Rodeo Cowboys Association (PRCA) 

● United States Tennis Association (USTA) 

● Women’s National Basketball Association (WNBA) 

● World Wrestling Entertainment (WWE) 

The series, titled “The Rituals We Share,” features star athletes sharing their “rituals,” or steps they take, to care for their minds on and off the field – encouraging sports fans across the country to prioritise their mental health and explore free resources from LoveYourMindToday.org.  

The “Love, Your Mind” campaign from Huntsman Mental Health Institute and the Ad Council is dedicated to encouraging a more open, accepting and proactive society when it comes to mental health. That message is being amplified at the culmination of this Mental Health Awareness Month and beyond through the convening of sports leagues and their athletes.

“Our country is facing a pervasive mental health crisis. We can help one another by talking about the rituals we embrace to support our mental health,” said Dr. William A. Smith, chief executive administrator at Huntsman Mental Health Institute. “So many sports fans look up to their favourite athletes, so we’re honoured to partner with many of them today to share their mental health rituals and stories to normalise talking about and taking care of our minds.”