Tostitos "Hibernation": Comedic spot asks to awaken your slumbering tastebuds with a new flavor!

Produced at Walton Isaacson for client Pepsico/Frito Lay, this humorous take on "Hibernation" was shot on-location at the former Disney Ranch outside of Los Angeles. It employed a parody of nature documentaries and utilized an intricate combination of practical FX and CGI to play up the awakening of tastebuds.