NBCUniversal’s Open Doors program, presented by State Farm® is an initiative that supports all small businesses across the country, with a special spotlight on minority small businesses. It includes access to a playbook, filled with downloadable resources, tips and strategies, advertising tutorials, and best-in-class business practices.
In addition to handy resources, you will also find a variety of insightful content relevant to small business owners - including these special "spotlight" commercials featuring actual small biz owners and their State Farm reps.
Worked in partnership with our Friends at Flawless Post to help bring to life the creative team's vision for a lofi still photos and "papercut" animation style, a repeatable format that allowed us to be creative within a PSA-level budget.