Corona Refresca Salutes Multicultural Queens with new "Let Flavor Reign" Multiplatform Campaign

Working as Agency Producer for Walton Isaacson, I oversaw the sourcing, bidding and recommendation process for broadcast and audio spot production/post as well as still photo and digital media assets on a package of content for Corona for the re-launch of their Refresca product line.

The flagship pieces were three :15 spots demonstrating the product re-launch with a focus on the brand's respect for everyday, powerful queens - watch them HERE. This included using separate, multicultural casts both on-camera and for VO to add even more authenticity to the work.

This was supplemented by the need to capture Audio Spots, numerous Social Media pieces and additional still images for website/product lines in the same style.